Who we Are
At the heart of our brand lies a respect for the Earth — its natural power, its untold stories, and its timeless beauty.
We are proud to be Egypt’s first skincare and body care brand inspired by the science of geology, bringing you formulas crafted from the earth’s purest elements — minerals, clays, stones, and botanical treasures that have stood the test of time.
Founded by a team of geologists, chemists, and pharmacists, we combine scientific precision with a passion for nature to create products that are both effective and safe. Every ingredient we use is chosen with purpose — not just for what it does, but where it comes from and how it connects us to the ground beneath our feet.


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Contact us
We’re here to help you feel confident and beautiful every step of the way. Whether you have questions about our skincare and makeup products, need assistance with your order, or simply want personalized beauty advice, our dedicated team of experts is just a message away. Don’t hesitate to reach out — we’d love to hear from you!